When corporate sponsorship go too far:

In our daily lives we come across any number of advertising ploys. From logos to celebrity endorsements to corporate naming rights, we are assaulted with brands and product ideas, all designed to turn us into consumption statistics.

But this is not a post about the shortcomings of capitalist lifestyle (which I must say are many, although certainly none is so bad as to render all of capitalism 'bad'. Indeed all systems of social and economic developement/advancement have their flaws). rather, I would like to highlight an example of this practice gone too far.

It is one thing to name a stadium or a building after a company or a product, or a person. Such practice is common for honoring a luminary or making a few bucks on the side while providing a business with valuable advertising. But when a business is able to name a species I take issue.

Memo to GoldenPalace.com: You should be ashamed.

Consider the following scenario:
A school group goes on a field trip to the National Zoo, or the San Diego Zoo. However, instead of seeing lions and tigers and bears (oh my!) the class gets to see CocaCola lions, Firestone Jungle tigers, and Pepsi bears. No mountain lions, no Indian tigers, no black or grizzly bears. Animal species should not be allowed to bear the name of a company, period. Or at least that is my opinion.

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